MY&C is a boutique strategy firm to connet
your business with the Chinese market.  

All Roads Lead to China.


We specialize in market research, trends and insights, marketing & communication strategies & visual productions in B-2-B space.


China Through a Local Lens

Based in Shanghai, an international metropolitan city, MY&C works with the best and brightest multinational talents and experts that live, work and create here. 

We truly want you to uncover contemporary China;
See the talents who are innovating and taking China to newer heights;
Get hands-on experience and deeper insights, from millennials who are changing the scene
to business experts who are revolutionizing what it means to be "Made in China."

We are here to help you achieve business goals, get inspired by China and see what this unique place has to offer.

WE introduce & CONNECT.

The biggest asset of MY&C is our local knowledge and network. We not only know the most premier locations and influential industrial experts, but are also intimately connected with the small alleys where everyday life happens with the citizens of Shanghai, who share what it truly feels like to live in this city. Beyond Shanghai, we also reach Beijing, Shenzhen, Nanjing, Hangzhou, Chengdu and other major Chinese cities.


We interpret language and culture.

 Our team speaks Chinese, English and Spanish on a native level.
More importantly, we "speak" the culture. We understand the differences in behaviors and mindsets, and strive to make both sides meet, talk, and work with one another. 


We Deliver Results.

We pride ourselves on our prompt and efficient service, and ability to solve problems.
With over a decade of experience, we are accustomed to helping foreign clients execute projects, events and activities in China and advising our clients regarding business and cultural differences. Our small size allows us to offer personal attention at much more competitive pricing than larger firms. 



We actively plan, organize, support and coordinate trend & market tours, face-to-face meetings, workshops, events and cultural immersion activities, so that you can see beyond the numbers and reports, get inspired, and truly "meet" China.

Irene Ge

Irene Ge, Founder & Project Leader

With more than eleven years of experience in cross-culture communications, Irene specializes in events, marketing and government relations for international companies and organizations in the Chinese market. She has worked on a variety of projects in PR, conferences and events, market research and development, consumer insights, and trend tours that served a wide range of well-known brands such as IKEA, Lexus, Rolls-Royce, Nokia, Citibank, ITV, and Martell. She also directly supported many high-level officials’ visits, including former U.S. President Jimmy Carter, former U.S. Secretaries of State Hillary Clinton and Madeleine Albright, and former Secretary of Commerce/U.S. Ambassador to China Gary Locke. 

Irene is an avid connector, linking people and resources together. She is passionate about startups and engaging with Chinese millennials. She is not only a regular guest but also a co-host and contributor to “Culture Matters”, an English talk show on International Channel Shanghai (ICS).


Amir N., Creative Director

Leaving behind the sunny Los Angeles hills, Amir ventured to Shanghai in 2011 with just a suit case and his cat. It was not long before he fell in love with the city and began his pursuit of finding the next hidden gem Shanghai had to offer. Amir is all about visual design, fashion, music, and is in-tuned with the latest Chinese gadgets.

He has taken part in the start-up scene in Shanghai that has ranged from fashion magazines to co-founding one of the first co-working spaces. He helped create and style the event space of MY Culture. Amir worked with a variety of Chinese advertising agencies as creative planner and helped them pitch and win international clients. Amir was Creative Director at Jack Morton Worldwide under IPG before heading Kul Cat Media, an visual studio under MY&C. You can catch him grubbing up at all the local food joints. 


Lucy Zhou, Project Assistant

Lucy is a native Chinese with a clear international mindset. She moved away from home and started her new life in Australia at the age of 16. Since then, she has studied, worked and lived in three countries across three continents. Through these experiences, she has encountered professionals from various backgrounds and industries, and has gained valuable insights of different cultures and markets. Lucy has supported many cross-culture events and international market research projects for organizations like Confucius Institute and Education Queensland. Prior to joining MY&C, she worked in client relations at the Waldorf Astoria Hotel on the Bund in Shanghai.

Lucy holds double Bachelor degrees in Hotel Management and Human Resources Management from Griffith University in Queensland, Australia. She enjoys meeting new people and learning about different cultures from all over the world. When she is not working on projects or dancing Zumba, she provides English and western culture training to Chinese millennials planning to venture abroad.


Ronda Zhang, UK Market Liaison

Having lived and worked between the UK and China over the last decade, Ronda is uniquely positioned to understand the nuances of eastern and western business practices and consumer insights. 

Ronda received her Master Degree in International Fashion Retailing in 2012. Her projects specialize in events, luxury retail, e-commerce and fashion. She has consulted with some of the world's most recognized brands, including Gucci Group, Google, Sony Entertainment, Facebook, Disney, HSBC and Barclays.

Based in London, Ronda is a dynamic culture & market guide, and the liaison person of MY&C’s UK operations.

Lucy Landaeta

Lucy Landaeta, Photographer

Lucy knew at a very early age that she wanted to create, find, and make something aesthetically beautiful. She thought she had found her life purpose when she studied architecture in Venezuela, her home country. She then decided to move to NYC to follow her real dream, to become a photographer. Lucy's vision is natural and fresh photography within an urban setting. She likes to think of herself as a "Joy Preservationist" that is constantly on the quest to capture life’s most unforgettable moments.

She moved to Shanghai in 2012 with her husband, who works as an architect and changes Shanghai's skyline. Now a proud owner of two adopted cats, she loves dancing Zumba, and enjoys biking around the city.

Edmund Ang

Edmund Ang, Advisor

Through his work with TVBI & MTV China since 2000, Edmund has led a variety of successful experiential marketing campaigns and aided a number of sponsorship properties, festivals, award shows, government and charity events, and helped associations in securing new sponsors.

Edmund has also managed sponsorship execution for several high profile properties including: Elite Model Look International, Live & Loud KL '07, and 2014 Budweiser STORM Electronic Music Festival.

Edmund is originally from Singapore and has lived in Shanghai for over 10 years.

Brian Fairman

Brian Fairman, Advisor

Originally from Pittsburgh, Pennsylvania, Brian has been in China since 2001 and has extensive international experience, having lived on 4 continents and visited over 40 countries. He holds an MBA in Accounting/Finance and is currently serving as a foreign expert accounting lecturer at East China Normal University.  

Brian is also an investor and financial advisor. His interests are varied, being both a co-owner of TRI, an innovative 3-team sport, and a movie producer with Orchard Place Productions.